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Ecoluxury

Wednesday, November 12, 2008

Ecoluxury

Being a huge fan of Scandinavian fashion, meeting the Finnish born fashion designer Camilla Norrback while in Sweden, had a great importance to me. Her brand has been a pioneer in "ecoloxury", a term that has been widely used but in fact, originated from her. In Camilla's words "ecoluxury is modern luxury with an ecological point of view"; most of her clothes are produced from environmentally friendly, renewable raw materials. A good example were buttery soft leggings which I would have never guessed being made of recycled PET bottles. How can something so rough and ugly turn into something so comfortable and pretty?

Source: Camilla Norrback

While visiting her boutique, Camilla promised us a -25% discount from her collection. I obviously couldn't leave empty handed, and this Art deco/80's inspired dress was mine to keep. According to Camilla, her clothes make the wearer feel both beautiful and proud which with, I have to agree. I wore the dress to Saturday night's indie club feeling both beautiful and proud; not only had I bought an amazing dress but it was also a very wise purchase.





The button of the dress is made from the finest quality leather and in a Swedish factory that also manufactures the leather straps of Louis Vuitton bags. How cool is that?






Dress: Camilla Norrback
Shoes: Urban Originals
Clutch: Bianco

Camilla at her boutique

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16 Comments:

Blogger Frickys said...

This dress is pure perfection! And you look so damn well in it!!!

November 12, 2008 at 7:52 AM  
Blogger Tarzan said...

Upean yksinkertainen asukokonaisuus! Ei mitään liikaa, mut silti kaikki tarpeellinen :)

November 12, 2008 at 8:32 AM  
Blogger NinaV said...

Absolutely wonderful! The dress, the bag and THE shoes.. Oh my!

November 12, 2008 at 8:49 AM  
Anonymous Anonymous said...

Superkaunis mekko ja koko asu on upea.

November 12, 2008 at 8:57 AM  
Blogger Idhren said...

So what does the label say on those pet bottle leggings? "Made of 100% pet bottles"?

I'm having a really hard time figuring out how to turn pet bottles (what are they anyway?) into fabric. Is it like polyester then?

Anyways, cool dress!

November 12, 2008 at 1:02 PM  
Blogger Anna-Maria said...

Frickys: Thank you so much! I'm in love with the dress. It's something I can totally wear at my workplace too. :)

Tarzan: Kiitos! Totta tosiaan, simppeli on parasta!:)

NinaV: I knew it would appeal to you as well. ;) Thanks!!

Anonymous: Voi kiitos!:)

Idhren: Thanks! :) To my understanding PET bottles are soft plastic bottles. I don't know what kind of magic they do with them but the outcome is fantastic and so soft! I think it is like polyester blend. :)

November 12, 2008 at 3:17 PM  
Blogger Suna said...

That dress was made for you!

November 12, 2008 at 5:18 PM  
Blogger Gossip said...

i adore the dress and your shoes are also awesome!

November 12, 2008 at 6:06 PM  
Blogger Anna-Maria said...

Suna: Thank you! I feel like it too, it's like made for my bodytype. :)

Gosspip: Thank you!!:)

November 12, 2008 at 7:52 PM  
Blogger Eyeliah @ stylesymmetry.com said...

That first sweater IS so luxurious. Oh, I would live in it!

November 13, 2008 at 1:08 AM  
Blogger Fashionista* said...

ohw i love this look, the dress is so adorable
you look realy great

November 13, 2008 at 10:26 AM  
Blogger Anna-Maria said...

Eyeliah: Yeah, I wanted to get it too but the price was a wee bit high even after the -25%...

Fashionista*: Thank you so much!:)

November 13, 2008 at 12:47 PM  
Anonymous sugar kane said...

Wow, what a perfect dress! You have every reason to feel proud and beautiful in it!

November 13, 2008 at 5:40 PM  
Blogger Anna-Maria said...

Sugar Kane: Thank you!!;)

November 13, 2008 at 10:03 PM  
Blogger Pamela said...

I was not familiar with this designer. I looked into at her recent collection for spring/summer. The inovative materials she uses can be best apreciated with the winter collections. Wouldnt you agree? Her models remind me of portraits by Mark Ryden. The whole angelic, pale skin look.

June 1, 2009 at 12:34 PM  
Blogger AMIT said...

Just beautiful looking.

Lingeries

November 15, 2009 at 4:37 PM  

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