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Swedify yourself

Monday, November 3, 2008

Swedify yourself

Last week seven other Finnish bloggers and I were chosen to participate in a two day fashion oriented trip to Stockholm. Our journey began on Tuesday as we stepped onto the boat in Helsinki. On board we were pampered with Elizabeth Arden goodie bags, luxury cabins, and fine dining. MTV3, a commercial TV channel here in Finland, had hired a photographer and journalist to take outfit pics and cover our story whilst on the boat.

Edit: We also had a competition where we had to integrate something from the boat's shop into our outfits. If you are Finnish or living in Finland (or just want to support me), you can vote for my outfit here and enter to win a trip to Stockholm!

Picture by ©Jussi Hakonen
Top: Pudel
Cargigan: Roberto Cavalli for H&M
Leggings: Gina Tricot
Hat: Uniformal Warehouse
Jewellery: B-day gift and from the Viking Line shop

Picture by Emmi

On Wednesday morning we stepped out of the boat and headed to our hotel which was located in the heart of Stockholm at Hötorget. Our introduction to the tour for the morning was at a shopping mall called PUB. The mall is one of the most trendy shopping malls in Stockholm and carries brands such as Acne, Dagmar, Pour, Peter Jensen, Raf by Raf Simons and April 77. Goodie bags and a lunch at the mall had concluded our tour at PUB.


Picture by Honey Junkie

After enjoying a delicious lunch at the PUB's cafeteria, we headed into "the Grocery" showroom which is a home to brands such as Cheap Monday, Sunday Sun and MTWTFSS. The designer duo were introduced to us and they gave us a sneak peak to the spring/summer 09 collections accompanied with champagne and caviar. Honey Junkie and I absolutely fell in love with the zipper skirts from the MTWTFSS spring collection.

Picture from Honey Junkie
Dress: Pour
Shirt: H&M
Leggings: Gina Tricot
Boots: Kenkärepo
Hat: Uniformal Warehouse



The designer duo and denim fashion for spring.

From the Grocery we headed to Norrbacksgatan where we met the Finnish Swedish designer Camilla Norrback. A -25% special discount for our crew made it impossible for me to resist buying an amazing dress from her Fall/Winter 08/09 Collection (more about Camilla and the dress later this week). After visiting the boutique more shopping was in dire need so we went back to the city and shopped for an hour at Weekday.

Our evening program consisted of a visit to a Japanese spa called Yasuragi. The pools, looking lovely and ever so tempting made it difficult to my hesitation of not jumping in, considering I am allergic to chlorine. So instead Ranna, Honey Junkie and myself were treated with a strange relaxing color therapy. After the treatment the three of us rejoined the group at the sushi bar and prepared ourselves for a Japanese style hot stove dinner.

Picture by Ranna

As we had only visited a couple of stores during the tour, Thursday was dedicated to shopping and shopping only. At a store called Grandpa the Finnish TV channel in Sweden made a news story about our visit and I was targeted with some heavy questions about the weakened global economy's effect on my personal spending.

Picture by Minttu

Before heading back on the boat to Finland, our group decided to check out Slussen's Weekday, Monki and Bruno Galleria shopping mall's offerings which includes stores like American Apparel and Whyred. My plan was to to do smart shopping, buying items that I could use both for work and pleasure and I believe my plan was a success. My final shoppping purchases for the day included sweaters, blazers and tees in colors black, white and grey.

The trip was truly amazing, although extremely busy. I have been to Stockholm several times before but it was interesting to visit it again solely from a blogger's perspective. The best part of the trip was to get more familiar with the other bloggers and discuss about the subject we all love, fashion.

I end my report with an outfit that I wore today. On my shopping list was a long blazer since I have been drooling over this one on Stockholm Streetstyle for ages. The Swedes are so unbelievably stylish with minimal effort and everytime I visit Stockholm I'm totally sucked into their style. After having a two day injection of their Swedism, I can say that I have "Swedified" myself enough for this winter. Don't you think?










Blazer: MTWTFSS
T-shirt: MTWTFSS
Combat Boots: Kenkärepo
Hat: Uniformal Warehouse

Labels: , ,

19 Comments:

Blogger Anna said...

Uaaaah aivan ihastuttava bleiseri! Ja kengät! Ja kaikki! Übertyylikäs kokonaisuus! : )

November 3, 2008 at 7:22 PM  
Blogger NinaV said...

Toi sun laivakuva on ihan täydellinen! Niin sua kun olla voi, laivalta löytyneitä "lisäkamppeita" ei edes huomaa kun ne sopii asuusi saumattomasti. You got me vote! ;)

November 3, 2008 at 8:10 PM  
Blogger Anna-Maria said...

Anna: Kiitos kovasti! :) Tukholma inspiroi...

Ninav: Kiitos äänestäsi! Oli hieman hankala löytää laivalta mitään järkevää, joten valitsin hillityt korut jotka voisi oikeastikin kuulua asuuni. :) Hienoa, että asusteiden pointti meni perille. ;)

November 3, 2008 at 8:44 PM  
Blogger Frickys said...

I am out of words :X
So happy for your experience!!! And every single outfit is amazing. You always find ways to inspire me. Thank you :)

November 4, 2008 at 9:33 AM  
Blogger Anna-Maria said...

Frickys: Thank you so much! :) You inspire me too girl!

November 4, 2008 at 9:49 AM  
Blogger Rumi said...

Hahha thanks for your comment, it never ceases to amaze me how ridiculous people can be.

The trip sounds so fun, and you looked fierce the whole time it seems!

November 4, 2008 at 10:38 AM  
Blogger Anna-Maria said...

Rumi: I'd rather stay thank you for your comment! ;) I have known you in TSF for a long time and follow your blog religiously, so this is an honor. But yeah I know, people can be so strange. I'm sure they wouldn't say something like that in real life, they would be too scared. Stockholm was really fun, you should visit it sometime. :)

November 4, 2008 at 10:52 AM  
Blogger 2nd said...

Toi takki on vaan niin makee! Voisin ottaa itellenikin. Muutenkin hieno kokonaisuus!

November 4, 2008 at 7:17 PM  
Anonymous newi said...

awws Ranna looks so cute!
You too, as always. :)

November 4, 2008 at 7:46 PM  
Blogger Aurora said...

Eikä, mullekkin tollainen takki!! Onneksi pääsen jo ensi viikolla Weekdayyn :) Makea asu muutenkin !

November 5, 2008 at 10:59 AM  
Anonymous sugar kane said...

Loistobleiseri! Äänestin myös sua samoista syistä kuin Ninav, "sää olit oma ittes" :)

November 5, 2008 at 6:32 PM  
Blogger Eyeliah @ stylesymmetry.com said...

I really enjoy the slouchyness of your look.

November 7, 2008 at 1:43 AM  
Anonymous Anonymous said...

Yuk! Miks käytit tuota tosi rumaa hattua koko ajan laivalla? se oli päässäs ku olit syömässä hienossa ravintolassakin! miten noloa, taas suomalaiset juntit käyttäytyy ulkomailla kuin mitkäkin idiootit. lisäksi poseerauksesi näyttivät lähinnä naurettavilta, joka kuvassa pääkallellaan oikealle puolelle. pisti lähinnä ärsyttämään 100 samanlaista kuvaa jotka ei ollenkaan aidon näköisiä. omasta mielestäsi näytät kai suuren luokan tähdeltä, ainakin ilmeistäsi päätellen :D

November 7, 2008 at 1:43 PM  
Blogger Anna-Maria said...

2nd: Kiitos. Voisin kuvitella hyvin tuon takin myös sun päälle eli ei muuta kuin ostoksille Tukholmaan!:)

Newi: Thanks!

Sugar Kane: Jee kiitti!:) Teihin voi luottaa!

Eyliah: Thanks, I'm really into it right now. :)

Anonymous: Jes, pitkästä aikaa ilkeän anonyymin kommentti! :D Tätä päivää on odotettu! Minun mielestä tuo hattu on mahtava, olen odottanut kokonaisen vuoden sellaisen löytymistä ja kun se vihdoin tuli postissa (matkalle lähtöpäivänä) kiinnyin siihen niin paljon, että käytin sitä koko matkan. Tukholmassa tuulee ja tuo hattu piti hiukset ojossa koko matkan eikä tarvinnut stressata hiuksista. Etikettisäännöissä sanotaan, että naiset saa pitää hattua sisätiloissa (jopa kirkossa), joten hattu seurasi minua myös ruokailuun. Juntti on se, joka ei tuota sääntöä tiedä. Poseerauksesta: Hiusteni jakaus on vasemalla puoelella, joten jos kuvissa haluaa nähdä häivähdystäkään naamastani on pakko poseerata tuohon suuntaan. Kukin poseeraa tyylillään ja meillä bloggareilla on jokaisella ikioma poseeraustyyli. En ole koskaan kuvitellut itsestäni yhtään mitään. Lähinnä reissulla tapahtunut liika valokuvaus sai minut hämmennyksiin, joten tulee vakkariposea kehiin kun ei tiedä miten päin olisi.

November 7, 2008 at 2:26 PM  
Anonymous jene said...

Minkä merkkiset nuo viimeisten kuvien kengät on? Onko aitoa nahkaa ja paljonko maksoivat?
Olen etsinyt tuon tyylisiä vähän sirompia maihareita jo ikuisuuden, nuo näyttäis just sopivilta!

November 12, 2008 at 4:01 PM  
Blogger Anna-Maria said...

Jene: Niissä on tuo kenkäosa aitoa nahkaa ja varsi tekonahkaa (eroa osien ulkonäössä tosin ei ole nimeksikään). Maksoivat muistaakseni 80 euron tietämissä ja ovat Kenkärepo-kaupasta Tampereelta. Ovat älyttömän mukavat jalassa ja sisällä on kevyt vuoraus. Onnea maiharikauppoihin!:)

November 12, 2008 at 7:50 PM  
Blogger Krystal said...

I was in Stockholm for a short time while on a layover between the Roskilde music festival. SO amazing there.

So I love your photos, your blog...would you like to trade links--I'm adding you xxKrystal

November 18, 2008 at 12:09 PM  
Blogger Anna-Maria said...

Krystal: Stockholm is truly amazing! Sure, I'll trade links with you, your blog looks good!:)

November 18, 2008 at 2:08 PM  
Anonymous Anonymous said...

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We mainly produce Cashmere, Merino wool sweaters, besides tencel,viscose.cotton,acrylic ,polyamide and polyester sweater. We have over three hundred employees and Stoll computer machines from Germany and get the ISO9000 quality certification. (we can make 3, 6, 9 ,12 ,14 ,16, ,18 GG )
Our products are popular in EU ,USA, JAPAN, etc…… and make OEM for ZARA, ARMANI etc….
We hope we have a good beginning. We are looking forward to hearing from you.


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January 5, 2009 at 8:28 AM  

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